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What are the most effective, legit SEO tactics?


In Search Engine Optimization, there is snakeoil and spam, and then there are legitimate techniques to help ensure your site appears in the search engines upon relevant searches.

What works?

Tags: design, help, marketing, seo, technical, website

Topic rating:
  +4.6    

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1.  

Provide quality content

Leader! Most 1st Place Votes
You aren't going to be getting the organic link-ins and traffic you're looking for if you aren't offering anything of value.

Comments 2 Comments

 
11  votes
2.  

Inbound Links

If reputable sites link to yours, that helps your "reputation".

One way to do this is to offer a link trade with all your existing vendors, partners, customers, etc.

Comments Discuss

 
8  votes
3.  

Page Structure

Text in HTML ‘header’ codes (, , etc.) carries more ranking weight than basic text. Search engine spiders index and rank web pages more accurately when you organize the page's content using standardized document structure methods. For more information see this W3C page: http://www.w3.org/TR/html401/struct/global.html

Comments Discuss

 
7  votes
4.  
 
5  votes
5.  

Expectation Management

Usually my first order of business related to SEO.

Comments 6 Comments

 
4  votes
6.  

Know what keywords potential visitors are using

Know what potential visitors are searching for, then tailor your SEO to fit.

Comments 2 Comments

 
3  votes
7.  

Submit your site content to search engines

Tell Google, Yahoo, etc. that your site exists.

Comments 1 Comment

 
3  votes
8.  

Paid Placement - Adwords, etc

Can't argue that this isn't effective!

Comments 2 Comments

 
1  votes

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jmasterson-staff commented on the topic: "Beastmaster being one of the greate...(3 months ago)

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squiggle squiggle: 676 points   6 months ago

It's that recurring topic again :)

http://feedback.modw...ee_at_Modwest

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jody jody: 169 points   3 months ago

Google's Webmaster guidelines:

http://www.google.co...;answer=35769

Webmaster sounds too much like "Beastmaster" but these guidelines are solid.

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jmasterson-staff Administrator: 557 points   3 months ago

Beastmaster being one of the greatest movies ever made, of course.

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Topic Details

This topic was started by jmasterson-staff Administrator: 557 points on April 22nd, 2009. 15 members have voted on one or more of the 8 answers.

Tags: design, help, marketing, seo, technical, website

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