Answer for: The "Do's" of successful web design
#8 Get Listed on Google, Yahoo and
MSN
Web traffic can be increased by placement of a site in search engines and purchase of advertising, including bulk e-mail, pop-up ads, and in-page advertisements. Web traffic can also be increased by purchasing non-internet based advertising.
If a web page is not listed in the first pages of any search, the odds of someone finding it diminishes greatly (especially if there is other competition on the first page). Very few people go past the first page, and the percentage that go to subsequent pages is substantially lower. Consequently, getting proper placement on search engines is as important as the web site itself.
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A properly constructed site and well-written content go a long way too.
A few examples:
Keep it light under the hood - less tags and more text.
Minimal CSS layout performs much better than tables (see above).
Use lists and headlines appropriately.
If you use Flash, provide alternate content.
Make sure Web 2.0 elements are spiderable.